Mission

Produce a sub-brand for the company's graduate scheme, with a remaining visual connection to their existing corporate guidelines.

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Response

A vibrant yet informative concept that can be easily applied across various promotional platforms.

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With a youthful demographic in mind, I utilised the company's bright green pantone but accompanied with an alternative colour palette, fresh typeface and abstract line elements - making it individual
but recognisable. 

**it just got real...